Antiproduct @ Key Club (Big Cheese Magazine)

ANTIPRODUCT
The Key Club
Los Angeles, CA (USA)
February 13th
4.5/ 5

With the recent string of UK acts like Bullet For My Valentine, Gallows, and Enter Shikari beginning to create waves on American shores, it is natural for curiosity to kick in as to what is coming next. No one would have predicted that the mad people known as ANTIPRODUCT would soon be terrorizing American shores, beginning with LA. Los Angeles has getting acquainted with the wildly-mannered folks known as Antiproduct over the past few months. A rock ‘n’ roll band pushing itself to the edge has not quite existed within Los Angeles in quite some time. Their zany frontman A Product (aka Alex Kane) is the main attraction here. His KISS-meets-Lucha
Libre outfit is quite exciting, as his interaction with the crowd hits everyone like Jim Carrey in ‘The Mask’. His outfit has many unsure of what was happening, but the crowd began to loosen up and enjoy themselves. This marked the first show with new Antiproduct members, guitarist Mixie and bassist Stitch, along with drummer Ben Graves. Despite the uncertainty of the new members and some minor technical problems, the band sounded solid and never lost its momentum. They even managed to get the normally uptight LA crowd to sing along with ‘Bungee Jumping People Die’. Guitarist Clare Product caught the crowd by surprise by handling lead vocals on the
Motorhead-ish ‘Drugs Sex Food And Booze’. Clare, along with Mixie, both traded off on vocals while Alex joined in as a third guitarist before the band closed their set with their version of the ‘Rocky Horror Picture Show’ theme song. Standing head and shoulders apart from the generic emo/metalcore hordes, Antiproduct make one hell of an impression.

Rei Nishimoto