EVERY TIME I DIEBy Rei Nishimoto
The success story behind Every Time I Die could not be written any better than what they have experienced. They toured non-stop behind their previous CD, Hot Damn!, supporting such bands as As I Lay Dying, Unearth and Dillinger Escape Plan, but winning over fans with their energetic rock sound.
On their latest release, Gutter Phenomenon, the band started things off big. They debuted at number 71 on the Billboard 200 chart the first week, selling 14,230 copies and becoming Ferret Records top-selling artist. Before that, they took part on the first ever Sounds of the Underground tour and gave fans a sneak preview.
"It was cool to be part of the first one," said guitarist Andrew Williams. "It is [somewhat] like the bands that get to say they were part of the first Ozzfests. It sounds cool and it is what it is. The people that put together the tour did well and I think they broke even this time. So we hope they keep doing it and maybe in a couple of years we get the chance to do it again."
They filmed their latest video for "Kill The Music" with a guest appearance by actor Michael Madsen. Williams and director Darren Doane developed the concept for an over-the-top video.
"When we started working on a story line, I presented the idea of doing an underwater video with us playing live, William says. I thought it would be cool and different. But then we thought about getting someone with a name that could make a statement in the video. Darren said he knew Michael Madsen, but we thought hed be too expensive. After a while, he called him to ask if he would be interested and he (Madsen) agreed, Williams said.With some reassurance, everything proceeded smoothly."
"He (Madsen) was way cool and hes one of these people that you have to tell him he did a good job", he said.
On the web: http://www.everytimeidie.com/
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